Simon Anholt

Professor of Political Science
University of East Anglia

Simon Anholt is one of the world’s leading thinkers and practitioners on ultra-wide scale human engagement. His work over the last 30 years has focused on instigating and leading new fields that measure, understand and influence attitudes, culture and
activity at the global scale. He is now working on the ‘Good Country’, the principle

that countries need to learn how to balance good domestic governance with their international responsibilities. He has recently launched the Good Country Index, a study that measures the external impacts of 125 countries on the planet and humanity.
As the world’s leading authority on national image and reputation, he has worked with Heads of State, Heads of Government, and administration and business leaders of over 55 nations, cities and regions to develop and implement strategies for enhanced economic, political and cultural engagement with other countries. He was appointed Professor of Political Science by the University of East Anglia in 2013.